October 30th, 2006
Real Moms, Real Stories, Real Savvy in Partnership with WLIW New York Leading the Way in Women's Health Programming on Local Public Television Affiliates

FOR IMMEDIATE RELEASE

October 30, 2006 (New York, NY) - Morphogenix LLC, creators of "Real Moms, Real Stories Real Savvy " currently airing nationwide is proud to announce its partnership with WLIW New York to distribute the series to public television stations beginning spring 2007.

Real Moms, Real Stories [Real Savvy] serves an important role for both new and expectant mothers as it informs and educates women on critical parenting, health and emotional wellness issues. A 26-part weekly series, this cutting edge show offers practical advice in a genuinely engaging format helping those responsible for raising the next generation to overcome the often overwhelming transition into parenthood.

"Moms have always been an important part of the public television audience through our children's programming and educational outreach, and we are excited to expand our role as a resource for their families with 'Real Moms'," says Terrel Cass, WLIW New York President and General Manager.

The creative minds behind the award winning series also express great confidence in the new partnership. "With the power of WLIW as [a] presenting station, countrywide carriage is expected to surge, as the national station relations campaign kicks into high gear," says Lisa Taylor-Belliveau, series' Executive Producer and COO of MorphogeniX, LLC.

New York airings are scheduled to commence April 2007.

About Real Savvy MomsTM:
Real Savvy MomsTM is "the voice of mothers today". Created by mothers for mothers, Real Savvy MomsTM is a real-time support system for mothers to get reliable information, share their stories and ideas, and know that they are not alone in their struggles. With a nationally syndicated television series - "Real Moms, Real Stories, Real SavvyTM," interactive websites, live events, and educational tools, Real Savvy MomsTM is the multimedia answer for today's moms. For more information on how to be a Real Savvy Mom, visit www.realsavvymoms.com

Check your local listing for channel and show times.

About WLIW New York:
WLIW New York is an innovator in broadcasting, production and distribution for public television. A leading producer of fundraising programming for PBS, WLIW brings US audiences the popular Visions aerial series, cultural performance specials like Tango: The Spirit of Argentina, and a 15-part series of cultural documentaries that includes profiles of Asian Indian, Mexican and Polish American communities. WLIW's groundbreaking independent distribution model brings US audiences live daily broadcasts of BBC World News, Consuelo Mack WealthTrack and Wild Chronicles. WLIW is also presenting station for the award-winning PBS KIDS series Jakers! The Adventures of Piggley Winks. In the tri-state area, WLIW's diverse programming schedule earns the distinction of fourth most-watched in the country, a destination for viewers of all ages, featuring public television favorites from PBS KIDS to celebrity chefs in the kitchen, enhanced by a rich local public affairs lineup. More information about WLIW can be found at www.wliw.org

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