Baby's Skin

The JOHNSON'S® Skin Maturation Study revealed that infant skin is immature so it absorbs and loses moisture at a faster rate, highlighting the need for extra mild cleansing as well as protection against dryness. Interestingly, signs of dryness are not always easily evident to parents. In fact, in a clinical study JOHNSON'S® researchers found that 90 percent of mothers surveyed believe that their babies’ skin is not dry, yet over 60 percent of these babies had clinical signs of dryness.

®Infant skin is much more active than adult skin

Because the skin cells develop at a rapid pace, the skin has a high metabolic activity that can lead to the potential for oxidative stress.

JOHNSON’S® SOOTHING NATURALS™ was created to maintain the integrity of the developing skin barrier, and to provide moisture critical to healthy skin. The entire product line is formulated with a patent-pending complex featuring mixed tocopherols (vitamin E), olive leaf (Olea Europaea) extract, minerals and essential amino acids. Unlike most products on the market today, JOHNSON’S® SOOTHING NATURALS™ contains all four forms of naturally derived tocopherol (vitamin E), with skin soothing and antioxidant benefits. Combinations of the forms of vitamin E have been shown to have synergistic benefits.

JOHNSON’S® SOOTHING NATURALS™ is the first line of baby skincare products that combines the gentleness of JOHNSON’S® with the healing power of nature. Developed by JOHNSON’S®, the experts in baby skincare, the entire product line leverages beneficial plant-derived ingredients and is formulated with a patent-pending complex featuring:

Mixed Tocopherols – all four forms of naturally derived tocopherol (vitamin E) with skin soothing and antioxidant benefits. Combinations of the forms of vitamin E have been shown to have synergistic benefits.
Olive Leaf (Olea Europaea) Extract - with skin beneficial antioxidant effects.
Minerals and Essential Amino Acids – which play key roles in skin metabolism and barrier function.

JOHNSON’S® SOOTHING NATURALS™, developed with a team of pediatricians and clinically tested by dermatologists, is proven to be safe and mild for babies.

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