104 million Americans tune into PBS each week.
Real Moms, Real Stories, Real SavvyTM offers new and expectant moms, relevant and timely information, backed by the seal of approval of their most trusted television station and healthcare providers.
More than half of Public Television viewers are adult women and gatekeepers of their family’s household budgets
Over 59% of viewers are inclined to switch brands to companies that support Public Television believing such companies to be industry leaders committed to quality and excellence
Real Moms, Real Stories, Real Savvy in Partnership with WLIW New York Leading the Way in Women's Health Programming on Local Public Television Affiliates
ABOUT WLIW NEW YORK PUBLIC TELEVISION
Since 1969, WLIW has remained firmly committed to the mission of public television, presenting programming and outreach projects that educate, enlighten and entertain as an innovative broadcast center and educational resource for the New York metropolitan area.
Impact
- PBS affiliate broadcasting in the #1 Designated Market Area (DMA) in the country
- Ranked 4 out of 349 national PBS stations for weekly viewership.
- An average weekly cumulative audience of nearly two million households throughout the New York tri-state area: New York City's five boroughs, Long Island, Westchester, New Jersey, and Connecticut. More than half of WLIW21's primetime audience lives in New York City and approximately 30% live on Long Island.
- Measurable public support of our programs and practices - more than 50% of our income is generated from tri-state area viewers.
Innovation
- As one of the most prolific producers of PBS fundraising programming, WLIW covers a wide range of program genres and topics in specials distributed nationally to PBS stations. Our award-winning, nationally recognized productions include cultural documentaries (THE ITALIAN AMERICANS and THE ASIAN INDIANS IN AMERICA are among more than a dozen titles); the aerial VISIONS series; and concerts performances including Tony Bennett, The Irish Tenors, Sarah Brightman, Carly Simon, mariachi music hosted by Plácido Domingo and Argentine tango.
- In a groundbreaking endeavor, WLIW New York distributes BBC WORLD NEWS live to 230 U.S. public television stations, reaching 88% of U.S. TV households. This unprecedented partnership with the BBC places WLIW on the cutting edge of news broadcasting.
- WLIW serves as presenting station for the national weekly series WILD CHRONICLES and CONSUELO MACK WEALTHTRACK, as well as the children's series SHEIRA & LOLI'S DITTYDOODLE WORKS and Emmy-winner JAKERS! THE ADVENTURES OF PIGGLEY WINKS.
- WLIW CREATE, WLIW's first digital channel (ch. 133 on iO Digital Cable Service from Cablevision), is dedicated 24/7 to cooking, collecting, crafting, traveling and other passions and pursuits featuring popular public television series.
Commitment to Community
- Instructional Television Services (ITV) programming brings the power of television as an instructional tool into the classroom with support materials at wliw.org/itv. WLIW21's EdVideo Online video streaming and downloading service gives Long Island teachers access to an additional 2,000 ITV titles on-line. In March, WLIW co-hosts the "Celebration of Teaching & Learning" with Thirteen at the UnConvention Center in New York City, a two-day conference introduced in 2006 featuring workshops and renowned speakers.
- WLIW21's Reading FunPlace online at wliw.org/readingfunplace offers opportunities for young viewers to channel their imagination and advice about children's literacy skills for parents and teachers.
- Local productions cover political and social issues, including the weekly series Q&A, FACE OFF, TICKET, SNAPSHOT, and 21 FORUM, and periodic
- town hall meeting
- broadcasts like "Learning Curve" and "Healthcare: Healing the System." WLIW's local programming has been recognized with numerous accolades from the Fair Media Council, the New York State Broadcasters Association, the Telly Awards and the Press Club of Long Island's Media Awards (visit wliw.org/productions for details).
The Future
As television enters the digital age, multi-casting and high-definition broadcasting will expand WLIW's potential in ways we can only begin to imagine.
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