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Digi-Mom
By Dana Sullivan
Are you plugged in? Chances are that you are, indeed -- and you're in good company. Some 32,000,000 women with kids younger than 18 are online. But we're not just using the internet to shop and look for parenting advice. A new report, by interactive marketing agency Razorfish and social networking site CafeMom found that 65% of moms use social networking sites (such as MySpace, Facebook and CafeMom) to connect with other moms, in addition to friends and family. The report also found that 56% regularly text message -- perhaps so they can keep up with their even more tech savvy kids! A more surprising finding: 52 percent of women in the report said they play games online, or via a console.
There's no doubt that technology is transforming the way we live. "Moms are digtially savvy," says Kate Rolston, Real Savvy Moms CEO. “They use technology to stay in touch and to get reliable information and advice. At Real Savvy Moms, we take things one step further. We offer our readers access to both the country’s top mom-focused experts and video segments from our award-winning public network TV show.”
What kind of Digi-Mom are you? In CafeMom's report, five categories of women were identified:
- The Self Expressor. This woman typically has a preschooler at home and is eager to chat with other moms about parenting and shopping-related matters. She spends a lot of time building her profile page.
- The Utility Mom. Between all the categories, this woman typically has the most children at home, yet she also spends the most time online. She enjoys doing games and puzzles.
- The Groupster. This mom is a "builder of online communities" and looks for purchasing information and advice from her social circle, which includes moms she knows only via the computer.
- The Infoseeker. This woman probably has an infant at home and is searching for information about parenting and related products.
- The Hyperconnector. This is the mom whose children are a bit older so she isn't looking for advice any more. She uses social networking to "chat" with others and learn about new products.
How would you label yourself? Email us editor@realsavvymoms.com and let us know.
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